Art Nouveau-Inspired Wedding | Ashley + Austin

Art Nouveau-Inspired Wedding | Ashley + Austin

Bride and groom share a kiss outside of The Hermitage Hotel entrance

This year we started off a busy fall wedding season with White Ink Couple, Ashley and Austin, at the iconic Hermitage Hotel in downtown Nashville. This unforgettable, art nouveau-inspired wedding did not hold back when utilizing details, pulling in colors, and interlacing style and texture throughout the entire event. White Ink was there for ALL of it!

We rolled up our creative sleeves and worked to help bring Ashley and Austin’s elegant vision into focus. We wove together poignant characteristics from The Hermitage Hotel’s architecture along with the flowing geometric styles and muted colors of the booming art nouveau movement were incorporated into all the important details of the day.

This was an unforgettable experience for the our team and we are delighted to finally get to share this day with you!

Art Nouveau- Did you know?

Art Nouveau or “new art” was a movement that gained popularity from the late 1800’s to the early 1900’s. According to the The Art Story’s website, “Art Nouveau was aimed at modernizing design, seeking to escape the eclectic historical styles that had previously been popular. Artists drew inspiration from both organic and geometric forms, evolving elegant designs that united flowing, natural forms resembling the stems and blossoms of plants. The emphasis on linear contours took precedence over color, which was usually represented with hues such as muted greens, browns, yellows, and blues.” www.theartstory.org


At A Glance


Bride faces windowed balcony in a pose.

Custom Wedding Invitation Suite

Wedding Invitation Suite

This invitation suite was designed to reflect the timeless details of the wedding venue. We custom-designed the envelope liner to include that classic, art nouveau look. Muted greens and yellows rested perfectly together with a focus on the natural beauty of white birds and the liners’ harmonious shapes and lines.

One notable detail within The Hermitage Hotel is a hand-painted bird theme throughout the guestrooms and suites. The idea to include birds in the custom envelope liner was a purposeful and beautiful way to connect the invites to the venue.

The ornament framing around the rsvp and details cards was meant to mimic the ornate frames and trim work throughout the hotel. This invitation suite was truly the ultimate ‘sneak peek’ for Ashley and Austin’s guests of what was to come!

*at a glance

Groom adjusting a button on his tuxedo shirt.

Wedding Welcome Sign

Mirror wedding welcome signage showing the reflection of guests.

A wedding welcome sign is multifunctional, especially if it is mirrored. Event signage, in general, is a seamless way to provide guidance for your guests as they enter the venue space. It adds to the tone of the space without stealing the show. It’s also a fantastic way to showcase the theme of your big day.

Ashley and Austin chose to use our floor-length, Bourdeaux, gold-framed mirror with minimal ornamentation. It was the perfect sign to bring just enough attention. Even in a vintage, art nouveau-themed wedding, small details can go a long way. Giving guests a quick opportunity to check their reflection is a welcomed added bonus!

*at a glance

Custom Escort Wall Display

Our couples often use seating charts and escort wall displays as an opportunity to showcase their wedding day theme in a big way, and I am HERE for it!

Ashley and Austin trusted White Ink to create a custom wallpaper to serve as the backdrop for this one-of-a-kind escort wall display. We kept with the art nouveau theme by focusing on natural elements, like leaves and flowers with a soft brown and white. The oval escort cards were individually hooked to the display and boasted a thick yellow tassel to replicate a vintage hotel key. How cute are these?

*at a glance

Cocktail Hour Bar Signage

Bar signage in blue vintage frame.

This stunning muted blue frame with gold ornamented trim was the perfect addition to our custom bar sign. It fit in with theme so seamlessly. The cocktail hour bar sign was a beautifully subtle addition to help carry the art nouveau theme by pulling in those soft hues and bold fonts.

Details like these are so much more than signs and menus, they provide a pivotal role in a carefully designed event. These little details leave a lasting impression and are something guests appreciate.

*at a glance

The Hermitage Hotel Lobby cocktail hour bar.
Custom die-cut menu placed atop recption table plate setting. includes place card, and yellow chiffon ribbon.

I could stare at these custom die-cut menus and place cards for hours. Guests enjoyed many day-of details that these little guys boasted. Much of the day’s style, colors, florals, and designs can be found right here in the artfully designed paper details.

A place card sat atop each menu, connected together with a soft, vintage, yellow chiffon ribbon. The same yellow ribbon could also be found on their invitation suite. I especially appreciated the functionality of the color-coded blooms on the place cards, which served as the meal indicator. Absolute perfection.

*at a glance

Table Numbers

White Ink carried the vintage frame design from the invitation suite, rsvp, and detail cards to create Ashley and Austin’s table numbers. Table numbers don’t have to steal the spotlight in order to be a memorable part of a stunning tablescape.

The best way to tie in wedding theme details throughout the day is by pulling in designs just like this. Our couple also decided to use the vintage, wreath table number base from our extensive wedding rental collection. As you can see, it was the perfect choice!

*at a glance

Ashley and Austin came to White Ink with an elegant, vintage, art nouveau-inspired wedding vision. It was an honor to take on the task of bringing their vision to life. Taking in the approving whispers and smiles of the bridal party and guests is an unforgettable feeling. It is at the heart of why we do what we do. We love seeing the faces of our couples and their loved ones light up when they see their wedding dreams become a reality. We can’t wait to do it for you!

If you’re looking to add custom, thoughtful touches to your wedding or event, we would love to help make your vision a reality. Reach out today to learn more about our full-service design offerings—we can’t wait to create something unforgettable for you!
black and white of bride and groom dancing at reception.

Wedding Vendors:

Venue: The Hermitage Hotel
Planner: Sarah Miller, Southern Vine & Co
Photographer: Leah Margulies Photography
Florals: Echos of Eden Florals
Calligraphy: White Ink Calligraphy
Wall Rental: Blue Fish Event Rentals

Your New ‘Save the Date’ Must-Have

Your New ‘Save the Date’ Must-Have

If you’re looking for what’s trending in Save the Date projects- you’ll love this.

Wedding Day Save the Dates with detachable photostrip magnet.

Save the Date announcements have become a true wedding essential in recent years. At White Ink, we’ve seen (and created) just about every design idea there is for these powerful pre-invites. But just when we think we’ve done it all, the White Ink team recently designed our newest and instantly popular Save the Date creation that has everyone saying, “We want that!”

Photo Strip Magnet Save the Date, at a Glance

Photo Strip Magnet Save the Date, Details

Our custom photo strip magnet Save the Date serves the usual, functional purpose of not only letting your guests know that they’re on the wedding invite list but also giving guests the courtesy of marking their calendars for the big day.

The heart-warming twist for these new favorites is getting to personalize them with an adorable photo booth-style, magnetic photo strip. The photo strips embrace the classic, time-honored tradition that we’ve seen so many couples take part in, past and present.

These particular save the dates go beyond the typical announcement with its detachable, magnetic photo strip of the bride and groom-to-be. We attach the photo strip to cardstock paper with custom photo corners so that guests can easily remove the magnet without tearing up the cardstock.

Each Save the Date envelope has your guest’s address printed on the front and the return address placed on the back flap of the envelope giving it that clean and chic look we all love to see.

Create Your Own Photo Strip Magnet Save the Date, What You’ll Need

Just give us the time and the photos and we’ll take it from there!

The best part about getting your hands on these new save the dates is that you don’t actually have to hunt down a photo booth to get your custom photo strip. All we need are four of your favorite couples’ photos and we will create the photo booth-style photo strip magnet for you!

Let us know your style. Every couple is different when it comes to creating and customizing their Save the Date. Some choose to let their photo strip magnet be the star of the show and keep the front of the card simple, placing wedding details and QR codes on the back of the cardstock. Some couples opt for wedding details to be front and center alongside their photo strip magnet. It’s all about what you want!

Get a Quote, Let’s Get Started!

We are always excited to hear from you! Fill us in on your wedding details and we can help you get started with a quote for your save the date as well as your custom wedding invitations!

Not in Nashville? No problem! While we are based in Nashville, our reach extends far beyond Music City. We will happily ship your new Photo Strip Magnet Save the Dates to you!

Visit our website, White Ink Calligraphy – Nashville’s Best Custom Event Calligrapher to connect and learn more.