Art Nouveau-Inspired Nuptials | Ashley + Austin | 8.31.24

Art Nouveau-Inspired Nuptials | Ashley + Austin | 8.31.24

Bride and groom share a kiss outside of The Hermitage Hotel entrance.

This year we started off a busy fall wedding season with White Ink Couple, Ashley and Austin, at the iconic Hermitage Hotel in downtown Nashville. This unforgettable, art nouveau-inspired wedding did not hold back when utilizing details, pulling in colors, and interlacing style and texture throughout the entire event. And White Ink was there for ALL of it!

We rolled up our creative sleeves and worked to help bring Ashley and Austin’s elegant vision into focus. We wove together poignant characteristics from The Hermitage Hotel’s architecture to the flowing geometric styles and muted colors of the booming art nouveau movement straight into all the important details of the day.

This was an unforgettable experience for the White Ink team and we are delighted to finally get to share this day with you!

Art Nouveau- Did you know?

Art Nouveau or “new art” was a movement that gained popularity from the late 1800’s to the early 1900’s. According to the The Art Story’s website, “Art Nouveau was aimed at modernizing design, seeking to escape the eclectic historical styles that had previously been popular. Artists drew inspiration from both organic and geometric forms, evolving elegant designs that united flowing, natural forms resembling the stems and blossoms of plants. The emphasis on linear contours took precedence over color, which was usually represented with hues such as muted greens, browns, yellows, and blues.” www.theartstory.org


At A Glance


Bride faces windowed balcony in a pose.

Custom Wedding Invitation Suite

wedding invitation suite includes custom artwork envelope liner, custom designed framing. flat lay styled with soft florals.
wedding invitation suite includes custom artwork envelope liner, custom designed framing. flat lay styled with soft florals.

This invitation suite was designed to reflect the timeless details of the wedding venue. We custom-designed the envelope liner to include that classic, art nouveau look. Muted greens and yellows rested perfectly together with a focus on the natural beauty of white birds and the liners’ harmonious shapes and lines.

One notable detail within The Hermitage Hotel is a hand-painted bird theme throughout the guestrooms and suites. The idea to include birds in the custom envelope liner was a purposeful and beautiful way to connect the Invites to the venue.

The ornament framing around the rsvp and details cards was meant to mimic the ornate frames and trim work throughout the hotel. This invitation suite was truly the ultimate ‘sneak peek’ for Ashley and Austin’s guests.

*at a glance

Groom adjusting a button on his tuxedo shirt.

Wedding Welcome Sign

Mirror wedding welcome signage showing the reflection of guests.

A wedding welcome sign is multifunctional, especially if it is mirrored. Event signage, in general, is a seamless way to provide guidance for your guests as they enter the venue space. It adds to the tone of the space without stealing the show. And it’s a fantastic way to showcase the theme of your big day.

Ashley and Austin chose to use our floor-length, Bourdeaux, gold-framed mirror with minimal ornamentation. It was the perfect sign to bring just enough attention. Even in a vintage, art nouveau-themed wedding, small details can go a long way. Giving your guests a quick opportunity to check their reflection is a welcomed added bonus!

*at a glance

Mirror wedding welcome signage showing the reflection of guests.
Wedding ceremony venue prepared for guest entrance.
Guests are seated for wedding ceremony inside The Hermitage Hotel.

Custom Escort Wall Display

Escort wall includes custom designed wallpaper and escort tags with tassels.
Escort wall includes custom designed wallpaper and escort tags with tassels.

Our couples often use seating charts and escort wall displays as an opportunity to showcase their wedding day theme in a big way. And I am HERE for it!

Ashley and Austin trusted White Ink to create a custom wallpaper to serve as the backdrop for this one-of-a-kind escort wall display. And in keeping with the art nouveau theme, we focused on natural elements like leaves and flowers with soft brown and white. The oval escort cards were each hooked to the display and boasted a thick yellow tassel to replicate a vintage hotel key. How cute are these?

*at a glance

Cocktail Hour Bar Signage

Bar signage in blue vintage frame.

How perfect is this stunning muted blue frame with gold ornamented trim? The cocktail hour bar sign was a beautifully subtle addition to help carry the art nouveau theme by pulling in those soft hues and bold fonts.

Details like these are so much more than signs and menus, they provide a pivotal role in a carefully designed event. And it’s something guests appreciate.

*at a glance

The Hermitage Hotel Lobby cocktail hour bar.
Custom die-cut menu placed atop recption table plate setting. includes place card, and yellow chiffon ribbon.

I could stare at these custom die-cut menus and place cards for hours. Guests enjoyed many day-of details that these little guys boasted. Much of the day’s style, colors, florals, and designs can be found right here in the artfully designed paper details.

A place card was set atop each menu and connected together with a soft, vintage, yellow, chiffon ribbon (peep the same yellow ribbon from the invitation suite). I especially appreciated the functionality of the color-coded blooms on the place cards which served as the meal indicator. Perfection.

*at a glance

guests seated together at formal rection table.

Table Numbers

White Ink carried the vintage frame design from the invitation suite rsvp and details cards to create Ashley and Austin’s table numbers. Table numbers don’t have to steal the spotlight in order to be a memorable part of a stunning tablescape.

The best way to tie in wedding theme details throughout the day is by pulling in designs just like this. Our couple also decided to use the vintage, wreath, table number base from our extensive wedding rental collection. This was the perfect choice!

*at a glance

Ashley and Austin came to White Ink with an elegant, vintage, art nouveau-inspired vision. And we were honored to take on the task of bringing it to life in exactly the way they dreamed of. Taking in the approving whispers and smiles of guests and bridal parties is an unforgettable feeling and why we do what we do. We can’t wait to do it for you!

black and white of bride and groom dancing at reception.

Venue: The Hermitage Hotel
Planner: Sarah Miller, Southern Vine & Co
Photographer: Leah Margulies Photography
Florals: Echos of Eden Florals
Calligraphy: White Ink Calligraphy
Wall Rental: Blue Fish Event Rentals

Custom Wedding Invitations. A Design with Your Story in Mind.

Custom Wedding Invitations. A Design with Your Story in Mind.

Custom wedding invitation suite showcasing custom die-cut pocket, custom architectural sketch, summer pinks, greens, envelope calligraphy, and custom envelope liner.

Perhaps the most important element of a couple’s custom wedding invitation is that it tells a story. Much like a movie preview prepares its viewers for a film, custom designed invites serve as a powerful glimpse into what the guests can expect from the bride and groom’s big day. 

We have developed a keen awareness of this unique storytelling after years of crafting and designing invitations for our White Ink couples. Helping clients incorporate themes, colors, and a bit of their personalities into their wedding invitations is something we simply delight in.

It was an honor having the opportunity to do just that for White Ink couple, Kelsey and Alex, as they began their wedding day journey with us. Designing their custom wedding invitations was so fun to do and I’m excited to finally get to share this amazing suite with all of you. 

*Let’s get to the details

Custom wedding invitation suite showcasing custom die-cut pocket, custom architectural sketch, summer pinks, greens, envelope calligraphy, and custom envelope liner.

“Creating a strong perception of the beautiful and loving celebration we are throwing!”

– Kelsey and Alex

One of the best parts about working with Kelsey and Alex was how well they communicated to us exactly what they wanted their invites to reflect. Urban Garden Party was the overall vision they wanted for this suite. 

Incorporating vibrant colors like summer pinks and crisp greens with modern elements like custom die-cut pockets allowed modern, industrial chic to meet seamlessly with the classic garden party theme. 

Talk about attention to detail, Kelsey and Alex took customizing their invites to the next level by including a custom architectural sketch of their wedding venue, Brooklyn’s historic Wythe Hotel in New York, on the invitation. What’s more is that the very pattern that was used on the envelope liner is the same pattern from the tile on the floor of the Wythe Hotel! 

While discussing their invitation vision with our team, Kelsey and Alex noted that the most important aspect of their wedding invites was “Incorporating imagery of the venue and creating a strong perception of the beautiful and loving celebration we are throwing!” And I think they absolutely nailed it! 

Let’s Talk about the Details. 

Here are some of our favorite details from Kelsey and Alex’s custom wedding invitation suites.

  • We used digital printing for this invitation suite which helps to efficiently transfer custom tones, colors and fonts making each invite equally vibrant. 
  • A custom shaped die-cut was used to create the pocket within the suite adding a notable tone of modern sophistication. 
  • A custom architectural sketch of the wedding venue, the Wythe Hotel in Brooklyn, New York, peeked out from the corner of the invitation sleeve. 
  • The pattern used for the envelope liner was specifically designed to mimic the pattern seen on the floor of the Wythe Hotel. 
  • Custom envelope calligraphy was used for addresses. – always a guest favorite!
  • Vibrant, summer floral postage to pair with the theme of the invitation suite. 
Custom wedding invitation suite showcasing custom die-cut pocket, custom architectural sketch, summer pinks, greens, envelope calligraphy, and custom envelope liner.


Giving our brides and grooms a space to bring their creativity and personality is the most rewarding part of what we do. They are the storyteller giving their guests a sneak peek into what’s ahead by adding the delicate details of their favorite colors, favorite seasons, favorite places, and styles to a customized wedding invitation suite

What’s your story? We can’t wait to tell it!  

Contact us. 

Flat Lay Photography and Styling by Peterson Design & Photography.