Art Nouveau-Inspired Wedding | Ashley + Austin

Art Nouveau-Inspired Wedding | Ashley + Austin

Bride and groom share a kiss outside of The Hermitage Hotel entrance

This year we started off a busy fall wedding season with White Ink Couple, Ashley and Austin, at the iconic Hermitage Hotel in downtown Nashville. This unforgettable, art nouveau-inspired wedding did not hold back when utilizing details, pulling in colors, and interlacing style and texture throughout the entire event. White Ink was there for ALL of it!

We rolled up our creative sleeves and worked to help bring Ashley and Austin’s elegant vision into focus. We wove together poignant characteristics from The Hermitage Hotel’s architecture along with the flowing geometric styles and muted colors of the booming art nouveau movement were incorporated into all the important details of the day.

This was an unforgettable experience for the our team and we are delighted to finally get to share this day with you!

Art Nouveau- Did you know?

Art Nouveau or “new art” was a movement that gained popularity from the late 1800’s to the early 1900’s. According to the The Art Story’s website, “Art Nouveau was aimed at modernizing design, seeking to escape the eclectic historical styles that had previously been popular. Artists drew inspiration from both organic and geometric forms, evolving elegant designs that united flowing, natural forms resembling the stems and blossoms of plants. The emphasis on linear contours took precedence over color, which was usually represented with hues such as muted greens, browns, yellows, and blues.” www.theartstory.org


At A Glance


Bride faces windowed balcony in a pose.

Custom Wedding Invitation Suite

Wedding Invitation Suite

This invitation suite was designed to reflect the timeless details of the wedding venue. We custom-designed the envelope liner to include that classic, art nouveau look. Muted greens and yellows rested perfectly together with a focus on the natural beauty of white birds and the liners’ harmonious shapes and lines.

One notable detail within The Hermitage Hotel is a hand-painted bird theme throughout the guestrooms and suites. The idea to include birds in the custom envelope liner was a purposeful and beautiful way to connect the invites to the venue.

The ornament framing around the rsvp and details cards was meant to mimic the ornate frames and trim work throughout the hotel. This invitation suite was truly the ultimate ‘sneak peek’ for Ashley and Austin’s guests of what was to come!

*at a glance

Groom adjusting a button on his tuxedo shirt.

Wedding Welcome Sign

Mirror wedding welcome signage showing the reflection of guests.

A wedding welcome sign is multifunctional, especially if it is mirrored. Event signage, in general, is a seamless way to provide guidance for your guests as they enter the venue space. It adds to the tone of the space without stealing the show. It’s also a fantastic way to showcase the theme of your big day.

Ashley and Austin chose to use our floor-length, Bourdeaux, gold-framed mirror with minimal ornamentation. It was the perfect sign to bring just enough attention. Even in a vintage, art nouveau-themed wedding, small details can go a long way. Giving guests a quick opportunity to check their reflection is a welcomed added bonus!

*at a glance

Custom Escort Wall Display

Our couples often use seating charts and escort wall displays as an opportunity to showcase their wedding day theme in a big way, and I am HERE for it!

Ashley and Austin trusted White Ink to create a custom wallpaper to serve as the backdrop for this one-of-a-kind escort wall display. We kept with the art nouveau theme by focusing on natural elements, like leaves and flowers with a soft brown and white. The oval escort cards were individually hooked to the display and boasted a thick yellow tassel to replicate a vintage hotel key. How cute are these?

*at a glance

Cocktail Hour Bar Signage

Bar signage in blue vintage frame.

This stunning muted blue frame with gold ornamented trim was the perfect addition to our custom bar sign. It fit in with theme so seamlessly. The cocktail hour bar sign was a beautifully subtle addition to help carry the art nouveau theme by pulling in those soft hues and bold fonts.

Details like these are so much more than signs and menus, they provide a pivotal role in a carefully designed event. These little details leave a lasting impression and are something guests appreciate.

*at a glance

The Hermitage Hotel Lobby cocktail hour bar.
Custom die-cut menu placed atop recption table plate setting. includes place card, and yellow chiffon ribbon.

I could stare at these custom die-cut menus and place cards for hours. Guests enjoyed many day-of details that these little guys boasted. Much of the day’s style, colors, florals, and designs can be found right here in the artfully designed paper details.

A place card sat atop each menu, connected together with a soft, vintage, yellow chiffon ribbon. The same yellow ribbon could also be found on their invitation suite. I especially appreciated the functionality of the color-coded blooms on the place cards, which served as the meal indicator. Absolute perfection.

*at a glance

Table Numbers

White Ink carried the vintage frame design from the invitation suite, rsvp, and detail cards to create Ashley and Austin’s table numbers. Table numbers don’t have to steal the spotlight in order to be a memorable part of a stunning tablescape.

The best way to tie in wedding theme details throughout the day is by pulling in designs just like this. Our couple also decided to use the vintage, wreath table number base from our extensive wedding rental collection. As you can see, it was the perfect choice!

*at a glance

Ashley and Austin came to White Ink with an elegant, vintage, art nouveau-inspired wedding vision. It was an honor to take on the task of bringing their vision to life. Taking in the approving whispers and smiles of the bridal party and guests is an unforgettable feeling. It is at the heart of why we do what we do. We love seeing the faces of our couples and their loved ones light up when they see their wedding dreams become a reality. We can’t wait to do it for you!

If you’re looking to add custom, thoughtful touches to your wedding or event, we would love to help make your vision a reality. Reach out today to learn more about our full-service design offerings—we can’t wait to create something unforgettable for you!
black and white of bride and groom dancing at reception.

Wedding Vendors:

Venue: The Hermitage Hotel
Planner: Sarah Miller, Southern Vine & Co
Photographer: Leah Margulies Photography
Florals: Echos of Eden Florals
Calligraphy: White Ink Calligraphy
Wall Rental: Blue Fish Event Rentals

Custom Wedding Invitation Suite | A Design with Your Story in Mind

Custom Wedding Invitation Suite | A Design with Your Story in Mind

Custom wedding invitation suite showcasing custom die-cut pocket, custom architectural sketch, summer pinks, greens, envelope calligraphy, and custom envelope liner.

Perhaps the most important element of a couple’s custom wedding invitation suite is the storytelling. In the same way a movie preview prepares viewers for a film, custom designed invites serve as a powerful glimpse into what the guests can expect from the bride and groom’s big day. 

Custom Wedding Invitation Suite

After years of crafting and designing invitations for our White Ink couples, we’ve developed a keen awareness of this unique storytelling. Helping clients incorporate themes, colors, and a bit of their personalities into their invites is something we simply delight in.

It was an honor having the opportunity to do just that for White Ink couple, Kelsey and Alex. Designing their custom wedding invitation suite was so fun! I’m beyond excited to finally share this amazing suite with all of you. 

*Let’s get to the details

personalized wedding invitation suite showcasing custom die-cut pocket, custom architectural sketch, summer pinks, greens, envelope calligraphy, and custom envelope liner.

“Creating a strong perception of the beautiful and loving celebration we are throwing!”

– Kelsey and Alex

Urban Garden Party Theme

Undoubtedly, one of the best parts about working with Kelsey and Alex was how well they communicated to us exactly what they wanted their invites to reflect. The overall vision for their invitation suite was Urban Garden Party. 

In order to make this vision a reality, we incorporated vibrant colors, like summer pinks and crisp greens, with modern elements like custom die-cut pockets. This allowed contemporary, industrial chic to meet seamlessly with the classic garden party theme. The result was gorgeous!

Talk about attention to detail! Kelsey and Alex took customizing their invites to the next level! They included a custom architectural sketch of their wedding venue, Brooklyn’s historic Wythe Hotel in New York, on the invitation. What’s even more amazing is that the very pattern used on the envelope liner is the same pattern from the tile on the floor of the Wythe Hotel! Can we say obsessed?! These are the little details that we love to incorporate into your invitations to tell your unique story.

While discussing their invitation vision with our team, Kelsey and Alex noted that the most important aspect of their wedding invites was, “Incorporating imagery of the venue and creating a strong perception of the beautiful and loving celebration we are throwing!”. I think it’s safe to say, they absolutely nailed it! 

Let’s Talk about the Details. 

Here are some of our favorite details from Kelsey and Alex’s custom wedding invitation suite.

  • We used digital printing for this invitation suite. This helps to efficiently transfer custom tones, colors and fonts making each invite equally vibrant. 
  • A custom shaped die-cut was used to create the pocket within the suite adding a notable tone of modern sophistication. 
  • A custom architectural sketch of the wedding venue, the Wythe Hotel in Brooklyn, New York, peeked out from the corner of the invitation sleeve. 
  • The pattern used for the envelope liner was specifically designed to mimic the pattern seen on the floor of the Wythe Hotel. 
  • Custom envelope calligraphy was used for addresses. – always a guest favorite!
  • Vibrant, summer floral postage to pair with the theme of the invitation suite. 
Custom wedding invitation suite showcasing custom die-cut pocket, custom architectural sketch, summer pinks, greens, envelope calligraphy, and custom envelope liner.


Giving our brides and grooms a space to bring in their creativity and personality is the most rewarding part of what we do. They are the storyteller giving their guests a sneak peek into what’s ahead by adding the delicate details of their favorite colors, favorite seasons, favorite places, and styles to a customized wedding invitation suite

If you’re looking to add custom, thoughtful touches to your wedding or event, we would love to help make your vision a reality. Reach out today to learn more about our full-service design offerings—we can’t wait to create something unforgettable for you!

Flat Lay Photography and Styling by Peterson Design & Photography.