Art Nouveau-Inspired Nuptials | Ashley + Austin | 8.31.24

Art Nouveau-Inspired Nuptials | Ashley + Austin | 8.31.24

Bride and groom share a kiss outside of The Hermitage Hotel entrance.

This year we started off a busy fall wedding season with White Ink Couple, Ashley and Austin, at the iconic Hermitage Hotel in downtown Nashville. This unforgettable, art nouveau-inspired wedding did not hold back when utilizing details, pulling in colors, and interlacing style and texture throughout the entire event. And White Ink was there for ALL of it!

We rolled up our creative sleeves and worked to help bring Ashley and Austin’s elegant vision into focus. We wove together poignant characteristics from The Hermitage Hotel’s architecture to the flowing geometric styles and muted colors of the booming art nouveau movement straight into all the important details of the day.

This was an unforgettable experience for the White Ink team and we are delighted to finally get to share this day with you!

Art Nouveau- Did you know?

Art Nouveau or “new art” was a movement that gained popularity from the late 1800’s to the early 1900’s. According to the The Art Story’s website, “Art Nouveau was aimed at modernizing design, seeking to escape the eclectic historical styles that had previously been popular. Artists drew inspiration from both organic and geometric forms, evolving elegant designs that united flowing, natural forms resembling the stems and blossoms of plants. The emphasis on linear contours took precedence over color, which was usually represented with hues such as muted greens, browns, yellows, and blues.” www.theartstory.org


At A Glance


Bride faces windowed balcony in a pose.

Custom Wedding Invitation Suite

wedding invitation suite includes custom artwork envelope liner, custom designed framing. flat lay styled with soft florals.
wedding invitation suite includes custom artwork envelope liner, custom designed framing. flat lay styled with soft florals.

This invitation suite was designed to reflect the timeless details of the wedding venue. We custom-designed the envelope liner to include that classic, art nouveau look. Muted greens and yellows rested perfectly together with a focus on the natural beauty of white birds and the liners’ harmonious shapes and lines.

One notable detail within The Hermitage Hotel is a hand-painted bird theme throughout the guestrooms and suites. The idea to include birds in the custom envelope liner was a purposeful and beautiful way to connect the Invites to the venue.

The ornament framing around the rsvp and details cards was meant to mimic the ornate frames and trim work throughout the hotel. This invitation suite was truly the ultimate ‘sneak peek’ for Ashley and Austin’s guests.

*at a glance

Groom adjusting a button on his tuxedo shirt.

Wedding Welcome Sign

Mirror wedding welcome signage showing the reflection of guests.

A wedding welcome sign is multifunctional, especially if it is mirrored. Event signage, in general, is a seamless way to provide guidance for your guests as they enter the venue space. It adds to the tone of the space without stealing the show. And it’s a fantastic way to showcase the theme of your big day.

Ashley and Austin chose to use our floor-length, Bourdeaux, gold-framed mirror with minimal ornamentation. It was the perfect sign to bring just enough attention. Even in a vintage, art nouveau-themed wedding, small details can go a long way. Giving your guests a quick opportunity to check their reflection is a welcomed added bonus!

*at a glance

Mirror wedding welcome signage showing the reflection of guests.
Wedding ceremony venue prepared for guest entrance.
Guests are seated for wedding ceremony inside The Hermitage Hotel.

Custom Escort Wall Display

Escort wall includes custom designed wallpaper and escort tags with tassels.
Escort wall includes custom designed wallpaper and escort tags with tassels.

Our couples often use seating charts and escort wall displays as an opportunity to showcase their wedding day theme in a big way. And I am HERE for it!

Ashley and Austin trusted White Ink to create a custom wallpaper to serve as the backdrop for this one-of-a-kind escort wall display. And in keeping with the art nouveau theme, we focused on natural elements like leaves and flowers with soft brown and white. The oval escort cards were each hooked to the display and boasted a thick yellow tassel to replicate a vintage hotel key. How cute are these?

*at a glance

Cocktail Hour Bar Signage

Bar signage in blue vintage frame.

How perfect is this stunning muted blue frame with gold ornamented trim? The cocktail hour bar sign was a beautifully subtle addition to help carry the art nouveau theme by pulling in those soft hues and bold fonts.

Details like these are so much more than signs and menus, they provide a pivotal role in a carefully designed event. And it’s something guests appreciate.

*at a glance

The Hermitage Hotel Lobby cocktail hour bar.
Custom die-cut menu placed atop recption table plate setting. includes place card, and yellow chiffon ribbon.

I could stare at these custom die-cut menus and place cards for hours. Guests enjoyed many day-of details that these little guys boasted. Much of the day’s style, colors, florals, and designs can be found right here in the artfully designed paper details.

A place card was set atop each menu and connected together with a soft, vintage, yellow, chiffon ribbon (peep the same yellow ribbon from the invitation suite). I especially appreciated the functionality of the color-coded blooms on the place cards which served as the meal indicator. Perfection.

*at a glance

guests seated together at formal rection table.

Table Numbers

White Ink carried the vintage frame design from the invitation suite rsvp and details cards to create Ashley and Austin’s table numbers. Table numbers don’t have to steal the spotlight in order to be a memorable part of a stunning tablescape.

The best way to tie in wedding theme details throughout the day is by pulling in designs just like this. Our couple also decided to use the vintage, wreath, table number base from our extensive wedding rental collection. This was the perfect choice!

*at a glance

Ashley and Austin came to White Ink with an elegant, vintage, art nouveau-inspired vision. And we were honored to take on the task of bringing it to life in exactly the way they dreamed of. Taking in the approving whispers and smiles of guests and bridal parties is an unforgettable feeling and why we do what we do. We can’t wait to do it for you!

black and white of bride and groom dancing at reception.

Venue: The Hermitage Hotel
Planner: Sarah Miller, Southern Vine & Co
Photographer: Leah Margulies Photography
Florals: Echos of Eden Florals
Calligraphy: White Ink Calligraphy
Wall Rental: Blue Fish Event Rentals

A Rehearsal to Remember | Mollie + Ben | 7.26.24

A Rehearsal to Remember | Mollie + Ben | 7.26.24

Custom rehearsal dinner welcome sign.

White Ink delivers details for a one-of-a-kind Nashville rehearsal dinner.

Rehearsal dinners serve as the ultimate prelude to a couple’s big day. After a day of practicing and rehearsing for the upcoming nuptials, sitting down with your wedding party to share a meal and even a drink or two is the perfect way to properly welcome those who have played a huge part in your journey to the altar.

A rehearsal dinner is a great opportunity to enjoy a more intimate setting with those you hold closest to your heart. And it’s a time when you can really dig your heels into tailoring a moment that boasts your personal style.

White Ink couple, Mollie and Ben, invited their wedding party to enjoy a rehearsal dinner at Nashville’s wildly popular Boqueria, a Barcelona-style tapas bar located on Broadway directly across from Nashville’s iconic Ryman Auditorium.

They asked us to join in on the fun with some custom details that put a spotlight on the friendly and fun atmosphere that the night embodied. It was an absolute honor to take part in “The Night Before.”



Bride and groom-to-be stand for photo at their rehearsal dinner.
Custom rehearsal dinner invitations with custom font.

Custom Rehearsal Dinner Invitations.
Want to know what’s gaining popularity with paper goods? Custom fonts! Calligraphy is in our name but there’s a lot more to our game. As a full-service stationery studio, we love offering our couples a wide range of event details, including fonts that aren’t hand-lettered.

For their rehearsal dinner invitations, Mollie and Ben chose this super fun font we call “Doodles.” To me, this script says, “quiet luxury.” It’s understated but still has a fun way of pulling together the couple’s personal style and the Nashville vibe.

The best part is that wedding party guests would get to enjoy this custom design throughout the night as we incorporated “doodles” on other event details!

Custom Rehearsal Dinner Signage.
“Welcome to the night before.” Mollie and Ben’s rehearsal dinner welcome sign was such a vibe inviting guests to come and enjoy an intimate evening with those closest to them. Part of the lettering for this sign was done in the “doodles” font. I also really love it when signage like this is styled with florals that represent the season. This welcome sign looked perfect situated among a bed of summery wildflowers!

Our couple took this Nashville-themed dinner to the next level by including sketches of legendary country music greats on the rehearsal dinner seating chart and table numbers. Each table number represented an artist including Dolly Parton, Hank Williams, Patsy Cline, Johnny Cash, and the like.

Guestbook signage and bar menu signage also tied the theme together with their custom script, showing wedding party guests that each detail was thoughtfully placed.

There are numerous ways to elevate the theme of an event. And rehearsal dinners have a special way of allowing couples to personalize their details in a deeper more meaningful way.

Custom rehearsal dinner bar signage, cocktail napkins and drink stirrers.

Cocktail Napkins and Drink Stirrers.
We can put the White Ink touch on just about any detail and design for a couple’s event. This includes happy hour!

Check out these adorable custom designed cocktail napkins and drink stirrers. It may seem like a small gesture, but putting thought into an item like a napkin can really make a big impression! Not only are custom cocktail napkins a popular detail, but they are also an instant conversation starter. *Peep more of that super cute “doodles” font*

Custom Rehearsal dinner menu.

Custom Rehearsal Dinner Menu.
If rehearsal dinner is going to be at a famous tapas bar, you’ve got to have an incredible tapas menu for guests to enjoy! We had a lot of fun creating Mollie and Ben’s custom rehearsal dinner menus. The blue hue and custom doodles font complimented the rehearsal dinner invites that guests received. Such a perfect example of tying together details throughout an event.

From invitations to signage, to cocktail napkins and more, Mollie and Ben took the opportunity to tailor their rehearsal dinner in a way that spoke to their style and to the city where they would begin their journey into forever.

Rehearsal dinners are where couples take the time to show gratitude to those who have joined around them to support them and their union.

Looking around at all of the familiar, smiling faces can give a bride and groom the boost they need as they prepare to walk down the aisle. It’s a rehearsal to remember, and we are so happy to be a part of it.

Guests enjoying rehearsal dinner.
Bride and groom-to-be sharing a smile while seated at their rehearsal dinner table.