This year we started off a busy fall wedding season with White Ink Couple, Ashley and Austin, at the iconic Hermitage Hotel in downtown Nashville. This unforgettable, art nouveau-inspired wedding did not hold back when utilizing details, pulling in colors, and interlacing style and texture throughout the entire event. And White Ink was there for ALL of it!
We rolled up our creative sleeves and worked to help bring Ashley and Austin’s elegant vision into focus. We wove together poignant characteristics from The Hermitage Hotel’s architecture to the flowing geometric styles and muted colors of the booming art nouveau movement straight into all the important details of the day.
This was an unforgettable experience for the White Ink team and we are delighted to finally get to share this day with you!
Art Nouveau- Did you know?
Art Nouveau or “new art” was a movement that gained popularity from the late 1800’s to the early 1900’s. According to the The Art Story’s website, “Art Nouveau was aimed at modernizing design, seeking to escape the eclectic historical styles that had previously been popular. Artists drew inspiration from both organic and geometric forms, evolving elegant designs that united flowing, natural forms resembling the stems and blossoms of plants. The emphasis on linear contours took precedence over color, which was usually represented with hues such as muted greens, browns, yellows, and blues.” www.theartstory.org
This invitation suite was designed to reflect the timeless details of the wedding venue. We custom-designed the envelope liner to include that classic, art nouveau look. Muted greens and yellows rested perfectly together with a focus on the natural beauty of white birds and the liners’ harmonious shapes and lines.
One notable detail within The Hermitage Hotel is a hand-painted bird theme throughout the guestrooms and suites. The idea to include birds in the custom envelope liner was a purposeful and beautiful way to connect the Invites to the venue.
The ornament framing around the rsvp and details cards was meant to mimic the ornate frames and trim work throughout the hotel. This invitation suite was truly the ultimate ‘sneak peek’ for Ashley and Austin’s guests.
A wedding welcome sign is multifunctional, especially if it is mirrored. Event signage, in general, is a seamless way to provide guidance for your guests as they enter the venue space. It adds to the tone of the space without stealing the show. And it’s a fantastic way to showcase the theme of your big day.
Ashley and Austin chose to use our floor-length, Bourdeaux, gold-framed mirror with minimal ornamentation. It was the perfect sign to bring just enough attention. Even in a vintage, art nouveau-themed wedding, small details can go a long way. Giving your guests a quick opportunity to check their reflection is a welcomed added bonus!
Our couples often use seating charts and escort wall displays as an opportunity to showcase their wedding day theme in a big way. And I am HERE for it!
Ashley and Austin trusted White Ink to create a custom wallpaper to serve as the backdrop for this one-of-a-kind escort wall display. And in keeping with the art nouveau theme, we focused on natural elements like leaves and flowers with soft brown and white. The oval escort cards were each hooked to the display and boasted a thick yellow tassel to replicate a vintage hotel key. How cute are these?
How perfect is this stunning muted blue frame with gold ornamented trim? The cocktail hour bar sign was a beautifully subtle addition to help carry the art nouveau theme by pulling in those soft hues and bold fonts.
Details like these are so much more than signs and menus, they provide a pivotal role in a carefully designed event. And it’s something guests appreciate.
I could stare at these custom die-cut menus and place cards for hours. Guests enjoyed many day-of details that these little guys boasted. Much of the day’s style, colors, florals, and designs can be found right here in the artfully designed paper details.
A place card was set atop each menu and connected together with a soft, vintage, yellow, chiffon ribbon (peep the same yellow ribbon from the invitation suite). I especially appreciated the functionality of the color-coded blooms on the place cards which served as the meal indicator. Perfection.
White Ink carried the vintage frame design from the invitation suite rsvp and details cards to create Ashley and Austin’s table numbers. Table numbers don’t have to steal the spotlight in order to be a memorable part of a stunning tablescape.
The best way to tie in wedding theme details throughout the day is by pulling in designs just like this. Our couple also decided to use the vintage, wreath, table number base from our extensive wedding rental collection. This was the perfect choice!
Ashley and Austin came to White Ink with an elegant, vintage, art nouveau-inspired vision. And we were honored to take on the task of bringing it to life in exactly the way they dreamed of. Taking in the approving whispers and smiles of guests and bridal parties is an unforgettable feeling and why we do what we do. We can’t wait to do it for you!
Perhaps the most important element of a couple’s custom wedding invitation is that it tells a story. Much like a movie preview prepares its viewers for a film, custom designed invites serve as a powerful glimpse into what the guests can expect from the bride and groom’s big day.
We have developed a keen awareness of this unique storytelling after years of crafting and designing invitations for our White Ink couples. Helping clients incorporate themes, colors, and a bit of their personalities into their wedding invitations is something we simply delight in.
It was an honor having the opportunity to do just that for White Ink couple, Kelsey and Alex, as they began their wedding day journey with us. Designing their custom wedding invitations was so fun to do and I’m excited to finally get to share this amazing suite with all of you.
“Creating a strong perception of the beautiful and loving celebration we are throwing!”
– Kelsey and Alex
One of the best parts about working with Kelsey and Alex was how well they communicated to us exactly what they wanted their invites to reflect. Urban Garden Party was the overall vision they wanted for this suite.
Incorporating vibrant colors like summer pinks and crisp greens with modern elements like custom die-cut pockets allowed modern, industrial chic to meet seamlessly with the classic garden party theme.
Talk about attention to detail, Kelsey and Alex took customizing their invites to the next level by including a custom architectural sketch of their wedding venue, Brooklyn’s historic Wythe Hotel in New York, on the invitation. What’s more is that the very pattern that was used on the envelope liner is the same pattern from the tile on the floor of the Wythe Hotel!
While discussing their invitation vision with our team, Kelsey and Alex noted that the most important aspect of their wedding invites was “Incorporating imagery of the venue and creating a strong perception of the beautiful and loving celebration we are throwing!” And I think they absolutely nailed it!
Let’s Talk about the Details.
Here are some of our favorite details from Kelsey and Alex’s custom wedding invitation suites.
We used digital printing for this invitation suite which helps to efficiently transfer custom tones, colors and fonts making each invite equally vibrant.
A custom shaped die-cut was used to create the pocket within the suite adding a notable tone of modern sophistication.
A custom architectural sketch of the wedding venue, the Wythe Hotel in Brooklyn, New York, peeked out from the corner of the invitation sleeve.
The pattern used for the envelope liner was specifically designed to mimic the pattern seen on the floor of the Wythe Hotel.
Custom envelope calligraphy was used for addresses. – always a guest favorite!
Vibrant, summer floral postage to pair with the theme of the invitation suite.
Giving our brides and grooms a space to bring their creativity and personality is the most rewarding part of what we do. They are the storyteller giving their guests a sneak peek into what’s ahead by adding the delicate details of their favorite colors, favorite seasons, favorite places, and styles to a customized wedding invitation suite.
A custom wedding invitation is as unique to a couple as a fingerprint. It belongs to them and there is simply no other invite like it.
White Ink has been specializing in custom invites for several years. And each process is as exciting as the one before. Seeing our brides and grooms incorporate distinctive and meaningful details into their wedding invitations and make their visions come to life is easily the best part of our job.
The custom invitation suite we created for White Ink couple, Alyssa and Jared, is a beautiful example of what it looks like when we pull together unique textures, tones, florals, and calligraphy that speak to the personality of a couple and what inspires them.
“Nothing says ‘timeless southern wedding’ more than blue and white hydrangeas.”
The inspiration behind the design of custom wedding invitations aims to reflect the theme of a client’s big day. For Alyssa and Jared, that meant choosing details that could blend perfectly into their end-of-summer, southern nuptials which included a gorgeous summer wedding reception at the iconic Hermitage Hotel in Nashville. Nothing says “timeless southern wedding” more than blue and white hydrangeas!
From top to bottom, the entire suite is giving southern living with a kiss of Nantucket floral vibes! Each layer is an absolute treat for the eyes with florals peeking from every corner.
If you’re familiar with the motif of a traditional southern wedding, you’ll know that more is always better- especially when it comes to florals! This invitation suite did not disappoint. From the envelope liner to the vellum gatefold, these invites are blooming with summery, southern florals.
By giving us an in-depth dive into the details and design of the grandmillenial aesthetic of their wedding, Alyssa and Jared were able to achieve the classic elements and charm they envisioned for their custom wedding invitations. We work closely with our couples to make each project nothing short of special.
It’s all in the Detail.
We are thrilled when it’s time to roll up our sleeves and begin the process of designing the custom wedding invitation our clients dream of. This is what we love to do and it’s why we’re here!
Let’s get into details that perfectly pulled Alyssa and Jared’s invitation suite together to pair with their classic southern, summer wedding day.
The dusty-blue toned envelopes were addressed using spot calligraphy in dark blue ink.
We created the dark blue envelope liner that boasted baby blue and white summer florals. Envelope liners are always an eye-catching experience for guests!
A vellum gatefold is used to clutch the invitation suite. The soft transparent texture complete with southern florals easily elevates the elegance of the invites.
A custom wax seal added to the charm and texture of the vellum gatefold.
The custom monogram located atop the main invitation is digitally printed. Customized invitation artwork like this can pack a powerful punch in the uniqueness of an invitation suite.
The lettering throughout the invitation suite is done in a soft silver hue using thermography text- a process that is used to mimic the look of engraved lettering.
Thermography- Did you Know?
Thermographic printing is a printing technique that uses heat to slightly raise the lettering off of paper or cardstock adding to the texture and finish of an invite. It’s like adding an instant layer of luxury to your invitation suite!
When it comes to custom wedding invitations, White Ink has you covered. We have extensive experience in what it takes to create the exact invite our clients envision. Whether the theme is boho chic or traditionally southern, we know how to make an invitation suite that is uniquely you!
Tell us about your vision! What details and designs do you want to see on your wedding invites?
We have been looking forward to taking you guys behind the scenes of this incredibly whimsical wedding located at none other than the iconic Cheekwood Estate & Gardens in Nashville! White Ink couple, Kelly and Tyler, invited us along to customize and create some of the most darling details we have made yet!
An early summer wedding offers the warmth of summer and all the beauty of the passing spring. It’s still the perfect time to embrace the gentleness of the air and the unmatched florals that haven’t yet been challenged by the summer heat. Kelly and Tyler wisely let nature take the stage as they chose florals for the focal point in much of the detail throughout their big day. To begin, White Ink designed an invitation suite that would really reflect the botanical-inspired nuptials. A simple two-piece invitation suite with a dusty blue envelope perfectly embraced the delicate florals that draped around the paper. These particular floral prints on the invites would remain a familiar detail for Kelly and Tyler’s guests as the design was pulled throughout the entire wedding day. (I just LOVE it when that happens!)
Notice anything familiar? Our floral print came full circle from the invitation suite to the wedding welcome sign. I’ve said it many times before, carrying details throughout an event has the unbeatable power to elevate it. It shows attentiveness and your guests DO notice it.
Kelly and Tyler wanted a custom seating chart that suited the light and floral-filled motif of the day. The simplicity of the color and design of this chart spoke to its elegant style while lending itself as the perfect canvas for displaying the gorgeous floral arrangement sitting at its base. Proving that simplicity also makes a statement!
How sweet are these custom gray menus? Gray is a color that seamlessly fits into nearly any style or design pattern. I especially love how the white font pops right off the paper while not stealing the show from the arrangement of the stunning, garden party -inspired tablescapes.
Don’t forget that even the most delicate of details can be functional! What may seem like a simple pressed flower atop each place card actually served as the meal indicator for the guests! The place cards were gently fastened to their menus using baby pink ribbons.
The table numbers we created for Kelly and Tyler’s reception are truly some of my favorites. The crisp, bright white paired with the boldness of the number catches the eye in the most inviting way. Kissed by the blooming floral print on either corner is just the cherry on top.
We were happy to be a part of this adorable “polaroid guestbook” table. I love traditional ideas with a modern twist. White Ink provided the table signage which boasted the familiar floral print from the invitation suite as well as the wedding welcome sign.
Nothing is more moving than the beauty of nature and the power of love. Audrey Hepburn once said, “To plant a garden is to believe in tomorrow.” Kelly and Tyler’s unforgettable day was a beautiful reflection of that hope and intention for their future together. Here’s to the happy couple as they walk through the garden of love. Cheers!
We are back at the enchanting Southall Farm and Inn as we take part in elevating the gorgeous wedding of White Ink couple, Brittanie and Tristen. This wedding touches all the senses as textures and colors burst throughout the Franklin, TN venue. I hope you enjoy the highlights of their day as much as we do!
Brittanie and Tristen’s invitation complete with letterpress on hand-torn stock card created an incredibly elegant feel and look for their big day. Wedding invites have the power to truly set the tone for the entire event. I love when our couples understand how important it is to not skip the delicate details that give their guests the very first impression of what’s to come.
Note the pressed image of the Southall venue gently placed over the invite. It’s a small yet mighty detail that makes this invite one of a kind.
Another detail that can’t be missed in this suite is the beautiful envelope liner. In my opinion, envelope liners are simply a must, especially when finding ways to customize your wedding invitation suite. I like to think of it as the lining of a fancy jacket; it’s a place to pull in color and even have some fun and make it yours!
“I’m in heaven for your wedding, so what shall I do? I’ll come back to earth to spend it with you. So save me a seat, just a comfy chair, you may not see me, but I will be there.” This touching poem was placed on a fabric banner along with the names of those from Brittanie and Tristen’s life who have passed on. It was an honor for us at White Ink to be involved in such a sentimental part of the ceremony and create this loving gesture for our couple.
For cocktail hour, Brittanie and Tristen chose to utilize fabric for the custom bar sign. I like getting the chance to showcase our work as we step off the paper and onto other textures! The look of the fabric bar sign, on the thick wooden bar decorated with soft florals is perfectly inviting as guests make the transition from ceremony to reception. A sign like this is not easily forgotten by your guests!
The title says it all- Love in Full Bloom. Brittanie and Tristen’s seating chart was so much fun to help create. As if the cascading florals all around aren’t enough to brighten this display, we kept it coming with specially put together escort cards that were attached to individual flowers. I like to think of them as small tokens to carry on the mood and energy of this fantastic day.
The delicious menu selection was printed on a beautiful stock card and placed underneath a delicate place card with baby blue ribbons. I think it’s important to point out the spectacular usage of texture from Brittanie and Tristen’s reception. Guests were invited to soak in the beauty of soft linens, traditional and modern glassware, abundant florals, and warm candlelight. THIS is how you create the mood and keep the guests engaged in every sense. I could have stayed here forever.
I have been so excited to show you guys these table numbers! Talk about texture- these custom stone table numbers from our extensive rental collection are a favorite of ours at White Ink. We were thrilled to provide these at the reception for Brittanie and Tristen. They created the perfect balance of the texture-filled tablescapes and were undoubtedly a main conversation piece. Reception decor is a wonderful time to show your style and personality just as Brittanie and Tristen did. The Roman numerals were an excellent touch.
Here’s to Brittanie and Tristen. For trusting White Ink with the finer details of this fine day. The love, the people, the creativity is something that will stay with us for many years to come. Cheers!
Fixed among the serene beauty of rural Franklin, TN, Southall Farm & Inn lent itself to one of the most gently breathtaking weddings we’ve been a part of. White Ink couple, Lauren and John, allowed us to help customize the finer details of their incredible wedding day and we were honored to do it. Coming in on the heels of spring just before the summer wedding season, this special day proved to be perfect in so many ways.
We began with designing Lauren and John’s impressive and quintessentially classic invitation suite. There is a notable balance of boldness and delicacy as the envelope liner with a print of the gorgeous foothills of the Southall venue jumps right off the paper while the vellum sleeve softly wraps around the classic letterpressed invitation. A perfectly placed, dusty-rose, wax seal to close the vellum wrap added an extra charm that effortlessly tied the suite together. It really was the perfect invite.
Notice that the custom wax seal not only matched the dusty rose color of the RSVP card, but it also boasts florals to match the ones found on the vellum wrap. There is nothing that elevates a wedding like tying together details throughout.
From the bride’s bouquet to a cascade of florals used for the arbor, we couldn’t get enough of the gorgeous flowers bursting through each part of this spring wedding!
Chic, sleek, and simple, the bar menu that we prepared for Lauren and John fit perfectly into the bar’s clean look and layered textures. Guests definitely enjoyed the inviting vibe of this delicious cocktail hour. How could you not?
We helped guests to their seats with a tastefully designed seating chart. I adore the soft gray lettering against the white signage as flower arrangements kissed the bottom of the chart. Florals and signage just go together, there’s just nothing else like it!
One of the most exciting things for us at White Ink is when our couples request the “designer’s choice” for some of their details and signage. Sometimes, brides and grooms know exactly what they’re looking for with these types of details and decor, while others just simply aren’t sure what would look best. We LIVE for these moments because this is what we do and what’s more, it means that our couples completely trust us and our experience.
For Lauren and John, we were happy to flex our creative muscles to come up with these stunning table numbers for their reception. We surprised them with a frosted acrylic to match the vellum wrap we made for the invitations as well as etched florals from the vellum wrap. We then mounted it against a laser-cut number in white acrylic to natural wood. Designer’s choice and a chef’s kiss.
Menus are another great opportunity for brides and grooms tie in special details. Lauren and John chose the same letter press wording and hue of that of their wedding invites.
These menus were simply made for this tablescape as they tucked effortlessly against the napkins and place settings. Never stealing the show, only elevating it.
Lauren and John were a delight to work with from start to finish and it was an honor to be a part of their big day. The couple ensured that every guest felt special, and that every detail mattered. This is a wedding that will certainly be hard to forget. A toast to the happy couple- a toast to forever. Cheers!
